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Growsafe is a Canadian-based feed-efficiency testing system for livestock. The Growsafe system records feed intake and in-pen weight gain measurements to help produce identify elite-performing animals expressing economically and environmentally important traits. In 2020, Growsafe was rebranded at Vytelle. Prior to that merge, I designed social media content for Growsafe in partnership with their global marketing manager and under the umbrella of a very tech-oriented brand book developed by an agency.
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